Executive Briefing
Haus and the quest for a better way to drink
The apéritif startup made a big splash this summer. How is it doing?
By Dan Frommer on Thursday, October 10, 2019 at 1:30 pm
When Haus, an alcoholic beverage startup, launched this summer, people paid particular attention to its strong branding and its appealing mission: Founders Helena Price Hambrecht, a Silicon Valley creative and photographer, and her husband Woody, a wine and spirits guy, were “in pursuit of a better way to drink.”
Their proposal was a low-alcohol, apéritif-style drink that you could serve in a spritz — or sip on the rocks, or mix into cocktails — without getting hammered, that they could cleverly sell on the internet, direct to consumers.
Three months later, how are things going?
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