Executive Briefing

Haus and the quest for a better way to drink

The apéritif startup made a big splash this summer. How is it doing?


When Haus, an alcoholic beverage startup, launched this summer, people paid particular attention to its strong branding and its appealing mission: Founders Helena Price Hambrecht, a Silicon Valley creative and photographer, and her husband Woody, a wine and spirits guy, were “in pursuit of a better way to drink.”

Their proposal was a low-alcohol, apéritif-style drink that you could serve in a spritz — or sip on the rocks, or mix into cocktails — without getting hammered, that they could cleverly sell on the internet, direct to consumers.

Three months later, how are things going?

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

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