Haus and the quest for a better way to drink
The apéritif startup made a big splash this summer. How is it doing?
When Haus, an alcoholic beverage startup, launched this summer, people paid particular attention to its strong branding and its appealing mission: Founders Helena Price Hambrecht, a Silicon Valley creative and photographer, and her husband Woody, a wine and spirits guy, were “in pursuit of a better way to drink.”
Their proposal was a low-alcohol, apéritif-style drink that you could serve in a spritz — or sip on the rocks, or mix into cocktails — without getting hammered, that they could cleverly sell on the internet, direct to consumers.
Three months later, how are things going?
The New Consumer Executive Briefing is exclusive to members — join now to unlock this 700-word post, including Haus’ re-order rate, and the entire archive. Subscribers should sign in here to continue reading.
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.