Executive Briefing
McDonald’s is here to save us from diabetes. Just kidding!
The new CosMc’s brand is taking on Starbucks, all right — in the sugar department.
By Dan Frommer on Saturday, December 16, 2023 at 8:00 am
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McDonald’s has launched a new concept called CosMc’s, a beverage-focused restaurant that many are saying will compete with Starbucks, especially in the afternoon hours.
A lot of smart people are saying a lot of nice things about it, including how its super-customizable beverages — like a Chai Frappé Burst, or Popping Pear Slush, or Turmeric Spiced Latte — will appeal to Gen. Z.
But one click on the nutrition information PDF, and — no thanks. Many of the beverages listed contain more than 100g (!) of sugar. A medium Churro Frappé contains 500 calories, 18g of fat, and 62g of sugar (54g added). That’s not even the large!
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Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
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