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Archives Consumer Trends 2023

TikTok vs. Facebook Consumer Trends chart

Executive Briefing

TikTok won Gen. Z. It’s influencing how and what they buy, too.

You simply can’t overstate how giant TikTok has become, so quickly, among younger consumers. Read more →

Consumer Trends 2023

From the Editor

Introducing the Consumer Trends 2023 Report

The “Covid economy” mostly ended in 2022. But a high level of economic uncertainty continues into 2023. Read more →

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