Executive Briefing

Weed gummies, now shipping nationwide

Is it legal? It should be! Also: Nike’s new fitness studios and a Ghia ginger update.

Rose Delights
Rose Strawberry Singles / Rose Los Angeles

Rose Los Angeles, one of the best-executed and most elevated California-based cannabis brands, sent a surprising email this week: It is now shipping its THC Delights — weed gummies — nationwide, direct to consumer, via its e-commerce website.

This is a big change. Previously, you had to purchase Rose edibles from a licensed California dispensary (and recently New York), or use an online store with a special delivery service.

Now Rose is one of a small number of brands — including Cann, the venture capital-backed cannabis beverage company — that is preemptively selling and shipping product all over the US, including to states where there isn’t an official, legalized, recreational weed system. (Cann ships to 32 states, plus Washington, DC.)

Is this legal? The companies believe that it is, per the 2018 US Farm Bill, which removed hemp from the definition of “marijuana” in the Controlled Substances Act — specifically, with a concentration of 0.3% or less of THC, the psychoactive component that makes you feel stoned.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

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