Executive Briefing
Weed gummies, now shipping nationwide
Is it legal? It should be! Also: Nike’s new fitness studios and a Ghia ginger update.
By Dan Frommer on Saturday, August 5, 2023 at 8:00 am
Rose Los Angeles, one of the best-executed and most elevated California-based cannabis brands, sent a surprising email this week: It is now shipping its THC Delights — weed gummies — nationwide, direct to consumer, via its e-commerce website.
This is a big change. Previously, you had to purchase Rose edibles from a licensed California dispensary (and recently New York), or use an online store with a special delivery service.
Now Rose is one of a small number of brands — including Cann, the venture capital-backed cannabis beverage company — that is preemptively selling and shipping product all over the US, including to states where there isn’t an official, legalized, recreational weed system. (Cann ships to 32 states, plus Washington, DC.)
Is this legal? The companies believe that it is, per the 2018 US Farm Bill, which removed hemp from the definition of “marijuana” in the Controlled Substances Act — specifically, with a concentration of 0.3% or less of THC, the psychoactive component that makes you feel stoned.
The rest of this post is for paid members of The New Consumer.
Join for or .
Already a member? Sign in here.
Hi, I’m Dan Frommer and this is The New Consumer, where consumer operators, founders, and investors get the real read on what’s happening — original reporting, proprietary data, and sharp analysis you can take into your next meeting.
You’ll get my newsletter, read by leaders at Sweetgreen, David Protein, Forerunner, and L Catterton. Plus Consumer Trends, our research series cited by the Wall Street Journal, Axios, and WWD.
Not ready to join? Start with a free account.