From the Editor

Introducing the Consumer Trends Food & Wellness Special Report

We’re at an inflection point: Health is wealth, and food is medicine.

Consumer Trends Food and Wellness 2023 Special Report
Just in time for Anaheim.

I’m excited to share a new Consumer Trends special(!) report, my latest collaboration with Coefficient Capital.

The latest is a 53-slide presentation that you can view and download for free, with a special focus on food, health, and wellness.

It’s the latest in our ongoing Consumer Trends series, which has now generated six reports. (All of this continues to be inspired, of course, by analyst and investor Mary Meeker’s legendary Internet Trends report.)

  • Topics include: How consumers are thinking about their health and wellness right now, including specific food and diet trends. How Gen. Z and Millennials discover recipes and food brands on TikTok and YouTube. And more.
  • Exclusive online grocery data provided by Instacart — special thanks.
  • Results from our sixth original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna. Sample insight: Half of TikTok users say they’ve prepared a new recipe because of a video.

I’ll also be exploring many of these topics further for members. And we plan to keep this series going. So if you’re new to The New Consumer, please consider joining as a member.

Questions? Feedback? Want me to present this at your event or to your team? I’m

(One more link to the report!)

Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my member-exclusive Executive Briefing. Thanks in advance.

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