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From the Editor
Introducing
Consumer Trends
2025
TikTok Shop is huge. Is drinking actually on its way out? And are Gen. Z beauty customers loyal?
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Consumer Trends
YouTube is underrated — a huge part of the future of television
Massive, organic, and differentiated, YouTube is only getting better, with a special connection to Gen. Z.
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From the Editor
Introducing the
Consumer Trends
2024 Mid-Year Report
What’s driving growth in the beauty industry? And what’s the deal with Zyn?
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Executive Briefing
Parade’s sale, Peloton’s bummer summer, Nike Studios pricing, Ikea’s SF launch, and my Barbie note
Plus: Office Hours for members, this Tuesday. Grab one!
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Executive Briefing
Apple Vision Pro looks amazing. What and who is it for?
Mainstream adoption is years away, if ever. But this is some of Apple at its best.
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From the Editor
Introducing the
Consumer Trends
Food & Wellness Special Report
We’re at an inflection point: Health is wealth, and food is medicine.
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From the Editor
Introducing the
Consumer Trends
2023 Report
The “Covid economy” mostly ended in 2022. But a high level of economic uncertainty continues into 2023.
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Executive Briefing
A24, the cool film studio, wants to sell you a membership
Highbrow brilliant? Also: Chipotle says it’s ‘finally getting back to pre-pandemic operations’.
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Executive Briefing
Netflix and the streaming wars, checkpoint 03
Netflix isn’t just going to run away with it.
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Executive Briefing
Netflix and the streaming wars, checkpoint 02
The real winner so far: The consumer.
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Executive Briefing
Netflix as the global culture platform, Starbucks the currency
How big can Netflix realistically get?
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