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Consumer Trends: AI, Ozempic, and the Economy

From the Editor

Introducing Consumer Trends: AI, Ozempic, and the Economy

Is there anything hotter this summer? Read more →

Peloton commercial screenshot

Executive Briefing

Peloton for everyone?

Questions from a big relaunch. Also: Lessons from Duolingo’s TikTok success, and more. Read more →

Consumer Trends Food and Wellness 2023 Special Report

From the Editor

Introducing the Consumer Trends Food & Wellness Special Report

We’re at an inflection point: Health is wealth, and food is medicine. Read more →

TikTok vs. Facebook Consumer Trends chart

Executive Briefing

TikTok won Gen. Z. It’s influencing how and what they buy, too.

You simply can’t overstate how giant TikTok has become, so quickly, among younger consumers. Read more →

Consumer Trends 2023

From the Editor

Introducing the Consumer Trends 2023 Report

The “Covid economy” mostly ended in 2022. But a high level of economic uncertainty continues into 2023. Read more →

Instagram Reels

Executive Briefing

Will Reels, Instagram’s TikTok, work?

Also: ‘Plan B’ for Edgewell after its Harry’s deal collapsed. And Apple has a new head of marketing. Read more →

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