Executive Briefing
Will Reels, Instagram’s TikTok, work?
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By Dan Frommer on Thursday, August 6, 2020 at 8:00 pm
Instagram announced and launched Reels, its clone of the massively popular Tiktok mobile video service, yesterday. As it describes, it’s “a new way to create and discover short, entertaining videos on Instagram.”
The idea is that Instagram is providing new creative and editing tools, including music and visual effects, to match what users can do with TikTok. And it’s trying to offer its users a similar opportunity to go viral and/or become famous from their videos, by providing exposure for Reels in its personalized Explore section.
Will it work? Can Facebook shamelessly copy its way to a new hit platform for “creators”? It’s worth a shot, but I’ll give this one a low-to-medium-confidence maybe.
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