How Food52 became the most interesting acquirer of consumer brands
And: The thinking behind Harry’s first brand acquisition.
For its next, Food52 — majority owned since late 2019 by the investment group TCG — has also become an acquirer worth watching.
Last month, the company announced that it was buying Schoolhouse, a Portland-based company best known for its lighting and home products, for $48 million in cash and stock. Last May, Food52 acquired Dansk, the almost 70-year-old cookware brand.
These weren’t the biggest deals of the year, but they were two of the most interesting: Instead of, say, buying a complementary digital publisher or another multi-brand e-commerce store, Food52 bought two mature companies — with strong brands — that design and sell physical products.
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.