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Direct to Consumer
Executive Briefing
Great Jones and the shallow allure of the ‘girlboss gotcha’ story
Also: Amex’s new Platinum card and Noma’s new CPG brand.
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Executive Briefing
Is the future of coffee in your freezer?
Cometeer is a startup that sells meticulously crafted — and surprisingly good — frozen coffee in pods. Will enough people care?
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Executive Briefing
When Gin Lane became Pattern Brands, things got harder
After launching two brands in two years, Pattern is now focusing on acquisitions.
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Executive Briefing
How Lovevery became new parents’ go-to subscription box
A business model that makes sense, to entertain and educate kids — and parents.
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Executive Briefing
Why there still haven’t been more billion-dollar acquisitions for direct-to-consumer commerce startups
Inside: Why Harry’s wants to buy your brand. Why two ex-Glossier execs stopped trying to create them. And how Facebook wants to eat it all.
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Executive Briefing
Why’s everyone talking about tinned fish?
Fishwife, a Los Angeles-based startup, is reinvigorating a grocery category one can at a time.
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Executive Briefing
Why Sweetgreen just shredded its loyalty program
Also: How Nike wants to own the customer relationship — everywhere. And Squarespace’s pre-IPO bet on Tock.
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Executive Briefing
Unbundling the grocery cart
The pandemic changed the way millions of households shop for food, forever. Especially mine.
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Executive Briefing
The new celebrity-brand partnership: Why, how, and how much
Unpacking the structure and economics of modern talent deals, with Endeavor’s Ben Enowitz and Carolyn Moneta.
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Executive Briefing
Apple’s viral widgets hit, what Nike learned this summer
I don’t think Apple was expecting this.
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Executive Briefing
Would you subscribe to these shoes?
The “end of ownership” is coming for your running gear.
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Executive Briefing
Omsom founders Vanessa and Kim Pham on reinventing meal starters for a new generation
Bringing “proud, loud Asian flavors into American homes.”
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Brands
Why natural deodorant is suddenly everywhere
Fueled by the desire to take better care of ourselves — or at least to think that’s what we’re doing.
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Executive Briefing
The real reason Big Food is going DTC
A tiny case study in Covid-era commerce.
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Executive Briefing
Ghia and the new sobriety
Another modern take on the nostalgic apéritif brand — this time, without alcohol.
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Executive Briefing
The art of selling a feeling
Recess, Taika, and other “functional” beverages claim to make you
feel
something. How to build a brand around that?
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Executive Briefing
The summer of outdoor commerce
Also: PepsiCo’s big DTC launch: Performance art or actual strategy?
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Executive Briefing
What happens to sustainability and ‘clean’ consumption after all this?
Covid-19 has changed how and what what we buy. Will it change why we buy?
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Executive Briefing
The end of Brandless, a new beginning for Harry’s
And: Why was David Chang slinging Sweetgreen today?
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Executive Briefing
Netflix and the streaming wars, checkpoint 01
A promising start.
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