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Why natural deodorant is suddenly everywhere
Fueled by the desire to take better care of ourselves — or at least to think that’s what we’re doing.
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Executive Briefing
The real reason Big Food is going DTC
A tiny case study in Covid-era commerce.
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Executive Briefing
Ghia and the new sobriety
Another modern take on the nostalgic apéritif brand — this time, without alcohol.
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Executive Briefing
Why Apple’s new ‘App Clips’ matter
An important new tool for retail, restaurants, brands, and beyond.
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Executive Briefing
Will appointment-based shopping take off as retail reopens?
Safety first. But a better customer experience, too?
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Executive Briefing
The summer of outdoor commerce
Also: PepsiCo’s big DTC launch: Performance art or actual strategy?
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Executive Briefing
Shopify’s uninspired vision of the future of shopping
And: The real challenge for Sweetgreen’s new Plates.
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Executive Briefing
The online grocery discovery problem
Something important is missing from the online grocery experience. That’s a big opportunity.
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Executive Briefing
Podcast listening is down as people work from home
Is that bad? Also: Nike’s Covid-19 strategy, and launching office hours for members.
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Executive Briefing
Harry’s, the FTC, and the future for vertical brand startups
If Harry’s can’t merge with Schick, do consumers really win?
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Executive Briefing
The case for messy marketing
And: Spotify might buy The Ringer. Smart.
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Executive Briefing
Diaspora Co. turmeric founder Sana Javeri Kadri on building a better spice business
Starting from scratch, working with farmers, building a brand, and avoiding the wellness market.
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Executive Briefing
Dean & DeLuca, City Bakery, and Barneys are alive — in Tokyo
Plus: What “cyber week” says about us.
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Executive Briefing
Nike is trying to prove that brands don’t need Amazon
Does Amazon need brands?
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Executive Briefing
Kirsten Green helped make the direct to consumer boom happen. Here’s where she wants to invest today.
The Forerunner Ventures founder on where the consumer — and the opportunity — is going in 2020.
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Executive Briefing
Will direct-to-consumer transform the beverage industry?
The company behind Dirty Lemon wants to change how you shop for drinks.
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Executive Briefing
Affirm’s clever end-around, Snap and Chipotle earnings
The comeback tour continues.
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Executive Briefing
Walmart is playing not to lose
And it’s probably the right move.
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Executive Briefing
How Food52 nailed the content, commerce, and community trifecta
Every media business is thinking about its commerce strategy. Here’s one that worked.
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Executive Briefing
Sweetgreen’s quiet delivery roll-out, What Shopify’s new CBD program means
Shopify just opened the door to CBD e-commerce — sort of.
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