Trends
Advisory
About
Join
Log In
Archives
Featured
From the Editor
Introducing
Consumer Trends
2026
Despite last year’s chaos, the American consumer never stopped spending, and many say they’re trading up.
Read more →
From the Editor
Introducing the
Consumer Trends
2025 Mid-Year Report
AI is polarizing. Pets are family. Podcasts move culture.
Read more →
From the Editor
Introducing the
Consumer Trends
Beauty Special 2025
What are today’s beauty shoppers looking for? What do they want from brands? And is the Gen. Z beauty consumer loyal?
Read more →
From the Editor
Introducing the
Consumer Trends
Food & Wellness Special 2025
What do Americans say they want to eat? What are they actually eating? And what do they really think about seed oils?
Read more →
From the Editor
Introducing
Consumer Trends
2025
TikTok Shop is huge. Is drinking actually on its way out? And are Gen. Z beauty customers loyal?
Read more →
From the Editor
Introducing the
Consumer Trends
2024 Mid-Year Report
What’s driving growth in the beauty industry? And what’s the deal with Zyn?
Read more →
From the Editor
Introducing the
Consumer Trends
Food & Wellness Special Report 2024
What do Americans say they want to eat? What are they actually eating? A 56-slide special report, just in time for Expo West.
Read more →
From the Editor
Introducing
Consumer Trends:
2024
TikTok Shop, Ozempic, Gen. Z shopping, and everything else that matters in 2024.
Read more →
From the Editor
Introducing
Consumer Trends:
AI, Ozempic, and the Economy
Is there anything hotter this summer?
Read more →
From the Editor
Introducing the
Consumer Trends
Food & Wellness Special Report
We’re at an inflection point: Health is wealth, and food is medicine.
Read more →
From the Editor
Introducing the
Consumer Trends
2023 Report
The “Covid economy” mostly ended in 2022. But a high level of economic uncertainty continues into 2023.
Read more →
From the Editor
Introducing the
Consumer Trends
2022 Mid-Year Update
The Covid-19 pandemic is not over. But “economic Covid” is, mostly.
Read more →
From the Editor
Introducing the
Consumer Trends
2022 report
2020 shocked the system. In 2021, we acclimated. Now what?
Read more →