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Health
Executive Briefing
Is smoking really back?
Sorry to disappoint. Plus: The Quince growth chart revealed, and seven years (!) of
The New Consumer
.
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Strategic Review
A decade with the Apple Watch
Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.
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From the Editor
Introducing the
Consumer Trends
Food & Wellness Special 2025
What do Americans say they want to eat? What are they actually eating? And what do they really think about seed oils?
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Executive Briefing
How to save Starbucks
Also: A billion-plus reasons to like Pepsi’s Siete deal. And the truth about David bars.
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Consumer Trends
More Gen. Z and Millennials say they feel most like themselves ‘online’ than ‘offline’
Also: Even TikTok addicts don’t really trust China. The celebrity-backed booze bubble is deflating. And more
Consumer Trends
Highlights
.
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Executive Briefing
Everlane’s founder is back with Magna, a new hydration brand
Michael Preysman is going after the electrolyte drinks market with a post-Nike ideology.
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Executive Briefing
McDonald’s is here to save us from diabetes. Just kidding!
The new CosMc’s brand is taking on Starbucks, all right — in the sugar department.
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Executive Briefing
Is Nike actually good at digital? Or is it just lucky to be Nike?
Nike Run Club is a half-hearted disappointment that should be so much more. Also: Updates on Shopify, Airbnb, Beyond Meat, and Delta.
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In Conversation
Lessons from scaling Olipop
Ben Goodwin, Olipop’s co-founder and CEO, on what he’s learned building a breakout beverage brand.
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From the Editor
Introducing the
Consumer Trends
Food & Wellness Special Report
We’re at an inflection point: Health is wealth, and food is medicine.
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From the Editor
Introducing the
Consumer Trends
2023 Report
The “Covid economy” mostly ended in 2022. But a high level of economic uncertainty continues into 2023.
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Executive Briefing
Oura and the future of health
The startup behind this $300 sleep tracking ring wants to “transform your health” and help save the NBA. Can it win in Apple’s world?
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Executive Briefing
Apple and Google are partnering on Covid-19 ‘contact tracing’
That’s only part of the solution.
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Executive Briefing
Covid-19 is accelerating a new chapter for commerce and experience
Everyone is improvising every day right now. And some of it is pretty creative.
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Executive Briefing
Coronavirus and the consumer
Also: MAD’s new fellowship and Amazon’s new grocery robots.
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Executive Briefing
Can design fix the dentist?
Creature comforts don’t help when the bigger system gets in the way.
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Executive Briefing
Why Target is at an all-time high
More than anything, Target knows what it is.
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