Consumer Trends: Food & Wellness Special 2025

Hi, it’s Dan Frommer. What do Americans say they want to eat? What are they actually eating?

I’m excited to share a new Consumer Trends Special(!) report, my latest collaboration with Coefficient Capital.

• A 63-slide presentation in sync with Expo West.
• Topics include: Our latest research on food, beverage, and wellness trends, including exclusive data from Instacart.
• The “MAHA” movement: How do Americans think about RFK Jr. and the bigger “Make America Healthy Again” idea?
• What do consumers really think about seed oils? And mushroom coffee?
• Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

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