Consumer Trends: Food & Wellness Special 2023

Consumer Trends Food & Wellness Special Report 2023
Dan Frommer

Hi, it’s Dan Frommer. We’re at an inflection point: Health is wealth, and food is medicine.

I’m excited to share a new Consumer Trends special(!) report, my latest collaboration with Coefficient Capital.

  • A 53-slide presentation with a special focus on food and wellness.
  • Topics include: How consumers are thinking about their health and wellness right now, including specific food and diet trends. How Gen. Z and Millennials discover recipes and food brands on TikTok and YouTube. And more.
  • Exclusive online grocery data provided by Instacart.
  • Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

You can flip through the presentation — embedded here. Or register and log in to download it as a pdf.

Register or log in to download the slides for free and to get alerted when we publish new reports.

Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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