Consumer Trends: Food & Wellness Special 2023
Hi, it’s Dan Frommer. We’re at an inflection point: Health is wealth, and food is medicine.
I’m excited to share a new Consumer Trends special(!) report, my latest collaboration with Coefficient Capital.
- A 53-slide presentation with a special focus on food and wellness.
- Topics include: How consumers are thinking about their health and wellness right now, including specific food and diet trends. How Gen. Z and Millennials discover recipes and food brands on TikTok and YouTube. And more.
- Exclusive online grocery data provided by Instacart.
- Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.
You can flip through the presentation — embedded here. Or register and log in to download it as a pdf.
Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!