Consumer Trends: 2024

Hi, it’s Dan Frommer. Despite a lot of pessimism, the consumer economy did not collapse in 2023. Instead, spending set new records. Now what?

I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital.

• A 97-slide presentation looking toward what’s next.
• Topics include: How Ozempic and GLP-1 drugs could change the food and wellness landscape, including a new survey of 388 users.
• The Roaring ‘20s are here at last! Taylor Swift won 2023 — now The Sphere and Apple Vision Pro are set for a big year.
• And a long look at the fast-growing (and already huge) TikTok Shop, perhaps the most important e-commerce story of 2024.
• Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

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