Consumer Trends: 2024

Dan Frommer

Hi, it’s Dan Frommer. Despite a lot of pessimism, the consumer economy did not collapse in 2023. Instead, spending set new records. Now what?

I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital.

  • A 97-slide presentation looking toward what’s next.
  • Topics include: How Ozempic and GLP-1 drugs could change the food and wellness landscape, including a new survey of 388 users.
  • The Roaring ‘20s are here at last! Taylor Swift won 2023 — now The Sphere and Apple Vision Pro are set for a big year.
  • And a long look at the fast-growing (and already huge) TikTok Shop, perhaps the most important e-commerce story of 2024.
  • Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter and podcast, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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