Consumer Trends: 2022

Dan Frommer

Hi, it’s Dan Frommer. 2020 shocked the system. In 2021, we acclimated. Now what?

I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital.

  • A 79-slide presentation looking toward what’s next. The consumer economy has largely recovered, but Covid-19 uncertainty is approaching its third year.
  • Topics include: How Gen. Z and Millennials think about brands (and themselves), where sustainability ranks in 2022 shopping priorities, and our changing attitudes around work. Also: Online grocery, home fitness, and digital money.
  • Custom data on consumer spending and foot traffic provided by Earnest Research.
  • Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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