Consumer Trends: 2023

Dan Frommer

Hi, it’s Dan Frommer. The “Covid economy” mostly ended in 2022. But a high level of economic uncertainty continues into 2023.

I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital.

  • An 88-slide presentation looking toward what’s next.
  • Topics include: How consumers are thinking about their health and wellness post-Covid, how TikTok commands Gen. Z’s attention (and drives brand discovery), and how consumers think about celebrity-founded brands. Also: Online grocery, home fitness, and financial well-being.
  • Custom data on consumer spending provided by Earnest Analytics.
  • Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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