Consumer Trends: Beauty Special 2025

Dan Frommer

Hi, it’s Dan Frommer. What are today’s beauty shoppers looking for? What do they want from brands? And is the Gen. Z beauty consumer loyal?

I’m excited to share a new Consumer Trends special report, my latest collaboration with Coefficient Capital.

  • An 80-slide presentation, produced in partnership with the beauty advisory View From 32.
  • Topics include: How today’s beauty consumers think about products, ingredients, brands, and shopping, including key generational differences.
  • TikTok Shop is the fastest-growing beauty marketplace in history. What’s working there?
  • What makes a luxury beauty brand? And what do beauty shoppers want to splurge on right now?
  • Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter and podcast, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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Previous Reports: Consumer Trends 2025 Food & Wellness Special, Consumer Trends 2025, Consumer Trends 2024 Mid-Year Report, Consumer Trends 2024 Food & Wellness Special, Consumer Trends 2024, Consumer Trends AI, and the Economy, Consumer Trends 2023 Food & Wellness Special, Consumer Trends 2023, Consumer Trends 2022 Mid-Year Update, Consumer Trends 2022, Consumer Trends 2021 and the Consumer Trends 2021 Reopening Special