Consumer Trends: 2026 Alcohol Special

Hi, it’s Dan Frommer. Is alcohol really the new tobacco?

I’m excited to share a new Consumer Trends Special Report report, my latest collaboration with Coefficient Capital.

• A 50-slide presentation exploring the current and future of drinking — and a reality check for some common misconceptions.
• Topics include: Is the alcohol industry collapsing? Is Gen. Z causing the decline in drinking? Are health concerns — or GLP-1s — causing people to drink dramatically less?
• Results from our latest Consumer Trends survey of 3,000 US consumers, in partnership with Toluna.

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