Consumer Trends: 2026 Food & Beverage Special

Dan Frommer

Hi, it’s Dan Frommer. Are we at peak protein?

I’m excited to share a new Consumer Trends Special Report report, my latest collaboration with Coefficient Capital.

  • A 68-slide presentation exploring food and beverage, just in time for Expo West.
  • Topics include: The protein boom, the future of beverages, and the next growth inflection for online grocery. Also: A third of Americans consider themselves in “optimization mode” to live better, not just longer.
  • Results from our new Consumer Trends survey of 3,000 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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Previous Reports: Consumer Trends 2026, Consumer Trends 2025 Mid-Year Report, Consumer Trends 2025 Beauty Special, Consumer Trends 2025 Food & Wellness Special, Consumer Trends 2025, Consumer Trends 2024 Mid-Year Report, Consumer Trends 2024 Food & Wellness Special, Consumer Trends 2024, Consumer Trends AI, and the Economy, Consumer Trends 2023 Food & Wellness Special, Consumer Trends 2023, Consumer Trends 2022 Mid-Year Update, Consumer Trends 2022, Consumer Trends 2021 and the Consumer Trends 2021 Reopening Special