From the Editor
Introducing Consumer Trends: 2024
TikTok Shop, Ozempic, Gen. Z shopping, and everything else that matters in 2024.
By Dan Frommer on Thursday, December 14, 2023 at 11:30 am
I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital.
This latest Consumer Trends report is a 97-slide presentation that you can view and download for free, looking toward what’s next.
It’s the latest in our ongoing Consumer Trends series, which has now generated eight reports. (All of this continues to be inspired, of course, by analyst and investor Mary Meeker’s legendary Internet Trends report.)
- Topics include: How Ozempic and GLP-1 drugs could change the food and wellness landscape, including a new survey of 388 users.
- The Roaring ‘20s are here at last! Taylor Swift won 2023 — now The Sphere and Apple Vision Pro are set for a big year.
- And a long look at the fast-growing (and already huge) TikTok Shop, perhaps the most important e-commerce story of 2024.
- Results from our eighth original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna. Sample insight: 86% of GLP-1 users say they feel like a different person since starting.
I’ll also be exploring many of these topics further for members. And we plan to keep this series going. So if you’re new to The New Consumer, please consider joining as a member.
Questions? Feedback? Want me to present this at your event or to your team? I’m dan@newconsumer.com.
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my member-exclusive Executive Briefing. Thanks in advance.