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Covid-19
Executive Briefing
What sticks from Apple’s iPhone 12 event?
Also: A special event for you,
The New Consumer
members.
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Executive Briefing
Architect Barbara Bestor on how home designs are changing in the era of coronavirus
And: An ode to the Erewhon beverage case.
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Executive Briefing
Apple’s viral widgets hit, what Nike learned this summer
I don’t think Apple was expecting this.
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Executive Briefing
Would you subscribe to these shoes?
The “end of ownership” is coming for your running gear.
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Executive Briefing
Why Apple is making workout tapes
It’s not just for the subscription revenue.
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Executive Briefing
Travel is back*
(*Sort of.) And the customer is changing.
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Executive Briefing
The end of Need Supply
The “curator” business case for multi-brand e-commerce is disappearing.
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Executive Briefing
The desk lunch is on hold
How Sweetgreen, Chipotle, and fast-casual restaurants are changing their strategies for the times.
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Executive Briefing
Why Square’s Cash App is on fire
Stimulated by the stimulus, Square is building a modern bank with some personality.
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Executive Briefing
Will Reels, Instagram’s TikTok, work?
Also: ‘Plan B’ for Edgewell after its Harry’s deal collapsed. And Apple has a new head of marketing.
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Executive Briefing
‘Another highly unusual quarter’
Amazon and Apple are going to be fine. But for local retail, Covid-19 is still in control of the narrative.
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Brands
Why natural deodorant is suddenly everywhere
Fueled by the desire to take better care of ourselves — or at least to think that’s what we’re doing.
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Executive Briefing
The real reason Big Food is going DTC
A tiny case study in Covid-era commerce.
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Executive Briefing
Oura and the future of health
The startup behind this $300 sleep tracking ring wants to “transform your health” and help save the NBA. Can it win in Apple’s world?
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Executive Briefing
Why Apple’s new ‘App Clips’ matter
An important new tool for retail, restaurants, brands, and beyond.
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Executive Briefing
The art of selling a feeling
Recess, Taika, and other “functional” beverages claim to make you
feel
something. How to build a brand around that?
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Executive Briefing
Rethinking the Starbucks ‘third place’
Starbucks is betting on a smaller, more efficient ‘Pickup’ concept in big cities. But what else?
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Executive Briefing
Will appointment-based shopping take off as retail reopens?
Safety first. But a better customer experience, too?
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Executive Briefing
The summer of outdoor commerce
Also: PepsiCo’s big DTC launch: Performance art or actual strategy?
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Executive Briefing
The audacity of launching now
Tradeoffs abound.
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