Hi, I’m Dan Frommer and this is The New Consumer, where consumer operators, founders, and investors get the real read on what’s happening — original reporting, proprietary data, and sharp analysis you can take into your next meeting.

You’ll get my newsletter, read by leaders at Sweetgreen, David Protein, Forerunner, and L Catterton. Plus Consumer Trends, our research series cited by the Wall Street Journal, Axios, and WWD.

Join: $200 / year Join: $20 / month

• We focus on the most interesting and innovative companies, people, products, and trends — what’s working, what isn’t, why things are changing, and where they’re going next.
• If you build, invest in, or compete with brands like Graza, Bandit, ThisBowl, or Whatnot, you’ll want to read The New Consumer.
• Our point of view is critical and analytical, but not cynical or angry. Our goal is to be essential to the most influential but approachable to everyone.
• We like clean lines, accelerating growth, Japanese Frappuccinos, and stunning execution.
• Correspondence is always encouraged — replies come to me.

Join: $200 / year Join: $20 / month